The WM Phoenix Open is a PGA Tour event played at the Stadium Course at TPC Scottsdale in Scottsdale, Arizona, and hosted by The Thunderbirds, a Phoenix-area civic organization. It traces to the 1932 Arizona Open, was revived in 1939, and has been played at TPC Scottsdale since 1987. It is best known for the fully enclosed par-3 16th hole, for drawing the largest crowds in professional golf, and for a sustainability program branded "The Greenest Show on Grass." WM is an active company and registered trademark; this page is informational and reflects no affiliation with, endorsement by, or connection to WM, The Thunderbirds, the PGA Tour or TPC Scottsdale.
Key Facts
Event
WM Phoenix Open, a PGA Tour tournament hosted by The Thunderbirds
Venue
Stadium Course at TPC Scottsdale, Scottsdale, Arizona; host since 1987
Course architects
Tom Weiskopf and Jay Morrish; construction began January 1986; Stadium Course renovated by Weiskopf April-October 2014
Origins
Founded 1932 as the Arizona Open; discontinued after 1935; revived 1939 by Bob Goldwater Sr. and The Thunderbirds
Name history
FBR Open 2004-2009; Waste Management Phoenix Open from 2010; renamed WM Phoenix Open after the company's rebrand announced February 2, 2022
The 16th hole
Par 3, 163 yards from the black tees; only fully enclosed hole on the PGA Tour; grandstands seat about 20,000 with roughly 275 skyboxes
Attendance records
216,818 on Saturday of the 2018 tournament, a single-day record surpassing 204,904 in 2017; the 2017 week drew 655,434
Charitable giving
A record $20,154,600 from the 2026 tournament, up from $18.1 million in 2025; $180.3 million since 2010 and $246.4 million all-time
2026 result
Chris Gotterup beat Hideki Matsuyama in a playoff; purse $9.6 million with a winner's share of $1.728 million
Background
The tournament began in 1932 as the Arizona Open, was discontinued after 1935, and was revived in 1939 by Bob Goldwater Sr. and fellow members of The Thunderbirds, the Phoenix civic organization that still runs it. It moved among Phoenix-area venues before relocating in 1987 to the newly built Stadium Course at TPC Scottsdale, after growth constraints at Phoenix Country Club prompted the Thunderbirds to seek a new home and Scottsdale Mayor Herb Drinkwater proposed city land. The event's name has tracked its title sponsors: it was the FBR Open from 2004 to 2009 after Friedman Billings Ramsey signed on in October 2003, then the Waste Management Phoenix Open from 2010. On February 2, 2022, days before that year's tournament, the company announced it had rebranded from Waste Management to WM, and the event became the WM Phoenix Open.
TPC Scottsdale itself was purpose-built for spectators. Construction began in January 1986, with Tom Weiskopf and Jay Morrish designing under a directive from PGA Tour Commissioner Deane Beman to produce a stadium layout in the mold of TPC Sawgrass, so that galleries would have sightlines from mounding rather than fighting for position. It became the sixth club in the TPC Network. Weiskopf led a seven-month renovation of the Stadium Course from April to October 2014, rebuilding four greens, consolidating the split fairway on the par-5 13th, and adding church-pew bunkering on the 18th. The result is a course that functions as a venue first: wide corridors, elevated viewing, and a routing that concentrates crowds.
Nothing concentrates them like the 16th. The par 3 plays 163 yards from the black championship tees and is the only fully enclosed hole on the PGA Tour, ringed by temporary grandstands that seat roughly 20,000 and include about 275 corporate skyboxes - hence the nickname "The Coliseum." Its modern character dates to a 21-year-old Tiger Woods holing his tee shot in 1997. When Sam Ryder aced it in 2022 - reported as the tenth hole-in-one there and the first since Francesco Molinari in 2015 - the gallery threw enough beer cans onto the green that play was delayed 10 to 15 minutes while crews cleared it. The tournament markets itself as "The People's Open," and is commonly described as the best-attended event in golf.
The Coliseum: How One Par 3 Redefined a Tournament
The 16th at TPC Scottsdale is a short, unremarkable par 3 on paper - 163 yards from the back tees, guarded by three bunkers, played from a slightly elevated tee. What makes it singular is the architecture around it. Temporary grandstands fully encircle the hole for tournament week, seating roughly 20,000 and incorporating about 275 corporate skyboxes with televisions, seating and catering; there is no general-admission grass or standing area. The enclosure produces behavior found nowhere else in professional golf: players are cheered onto the tee, booed for missed greens, and Saturday, the tournament's most-attended day, is also its loudest. The hole's reputation was established when Tiger Woods, then 21, aced it in 1997, and cemented when Sam Ryder's 2022 ace triggered a beer-can shower that stopped play for over ten minutes. Aces there are genuinely rare - Hal Sutton recorded the first in 1988, and Ryder's was reported as the tenth.
"The Greenest Show on Grass"
Alongside the crowd numbers, the tournament runs one of the most documented sustainability programs in sport. Since 2013 it has operated as a zero-waste event, with organizers reporting that 100 percent of waste is recycled, composted, donated, reused or converted to energy; in 2024 it again achieved 100 percent landfill diversion and is described as the largest verified zero-waste event in the world. It has held UL Environment's Zero Waste to Landfill designation, earned Gold Certification from the Council for Responsible Sport in 2013, and has been GEO Certified for eight consecutive years. WM reports the tournament was the first golf organization to join the UN Sports for Climate Action framework, targets a 50 percent emissions reduction by 2030 and net zero operations by 2040, and offsets 100 percent of tournament-week electricity with Renewable Energy Credits. Reported specifics include 368 million gallons of water restored to the TPC course since 2015, 60 solar-powered compactors on site, more than 90,000 square feet of signage material reused in 2022, 5.6 tons of building materials donated, and 4,060 pounds of unused food redirected to area nonprofits. WM estimates the event's total economic impact at over $400 million.
Trademark, Independence and What This Domain Is Not
WM is an active, publicly traded company and a registered trademark, the WM Phoenix Open is a PGA Tour event, TPC Scottsdale is a PGA Tour property, and The Thunderbirds are an independent Phoenix civic organization. A domain name conveys no rights in any of those marks. WM.golf is not affiliated with, sponsored by, endorsed by, or connected to WM, the PGA Tour, TPC Scottsdale or The Thunderbirds, and acquiring the domain would not transfer, license or imply any interest in their names, logos or event branding. Any buyer should plan to operate under an independent identity of their own, and should treat the tournament material on this page as background reference about a well-documented subject rather than as an asset being sold. The letters "WM" are a common initialism with many unrelated legitimate uses, and that generic brevity - two characters on a category-exact extension - is the actual property being offered.
Who WM.golf Fits
Businesses whose own established initials are WM - a founder's initials, a family name, or an existing company acronym - looking for a two-character domain on a category-exact extension
Golf course architecture, construction or agronomy firms operating under WM-initialed names, where the extension does the categorization and the two letters do the branding
Independent golf statistics, scheduling or event-reference publications, provided they present a clearly distinct identity and make no claim of tournament affiliation
Golf equipment, apparel or club-making brands built on a two-letter mark, where memorability and typing speed carry disproportionate value
Golf-sector sustainability or environmental consulting practices already trading under a WM-initialed name of their own
Any buyer whose primary criterion is length - two-letter domains on any extension are a finite, non-renewable inventory, independent of any brand association
WM.golf - Frequently Asked Questions
Why is the 16th hole at TPC Scottsdale called The Coliseum?
Because temporary grandstands fully encircle it for tournament week, making it the only fully enclosed hole on the PGA Tour. The stands seat roughly 20,000 and include about 275 corporate skyboxes, with no general-admission grass or standing area. The hole itself is unremarkable on paper, a par 3 of 163 yards from the black tees guarded by three bunkers. Its modern reputation dates to Tiger Woods holing his tee shot there in 1997 at age 21.
Why did the Waste Management Phoenix Open change its name to the WM Phoenix Open?
The title sponsor rebranded. On February 2, 2022, days before that year's tournament, the company announced it had rebranded from Waste Management to WM, and the event became the WM Phoenix Open. The tournament name has always tracked its sponsor: it was the FBR Open from 2004 to 2009 after Friedman Billings Ramsey signed on in October 2003, then the Waste Management Phoenix Open from 2010.
How many people attend the WM Phoenix Open?
It is commonly described as the best-attended event in golf, and markets itself as 'The People's Open.' The verified single-day record is 216,818 on Saturday of the 2018 tournament, surpassing 204,904 set in 2017, and the 2017 tournament week drew 655,434. That scale converts into giving: the 2026 event produced a record $20,154,600 for charity, part of $246.4 million all-time.
What is 'The Greenest Show on Grass'?
It is the tournament's sustainability branding. The WM Phoenix Open has operated as a zero-waste event since 2013, with organizers reporting that 100 percent of waste is recycled, composted, donated, reused or converted to energy, and it achieved 100 percent landfill diversion again in 2024. It has been GEO Certified for eight consecutive years, earned Gold Certification from the Council for Responsible Sport in 2013, and offsets all tournament-week electricity with Renewable Energy Credits.
Is WM.golf connected to the WM Phoenix Open, and who is the domain for?
No. WM.golf is independently owned and is not affiliated with, sponsored by, endorsed by or connected to WM, the PGA Tour, TPC Scottsdale or The Thunderbirds, and it conveys no rights in any of their trademarks. The letters WM are a common initialism with many unrelated legitimate uses. The domain suits businesses whose own initials are WM, two-letter brand builders in equipment or apparel, and buyers whose primary criterion is simply length.
WM.golf is a domain name offered for sale by a private owner. It is not affiliated with,
endorsed by, or connected to any course, resort, tournament, company or organization referenced on this
page, and its sale conveys no rights in any third-party trademark.
See the legal disclaimer.
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Sand Valley Resort
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The Lido
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Wisconsin Golf Course Success
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Sand Valley's Digital Impact: How Premium Golf Destinations Drive Domain Values
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The .golf TLD Advantage: Real Performance Data from Golf Businesses
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Why are .GOLF domains better than .COM for golf businesses?
While .com was the original standard, the internet has evolved dramatically. For decades, great golf businesses have been forced to settle for clumsy, compromised names because all the good .com addresses were taken long ago.
The .GOLF domain extension solves this problem. It's not just an alternative; it's a strategic upgrade. Here's why:
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What are the Wisconsin .GOLF domains ideal for?
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Are these domains good investments?
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Can I negotiate the price?
Absolutely! Our primary goal is to see these powerful domains in the hands of entrepreneurs and visionaries who will build something exceptional with them. While our pricing is based on current market data and the unique strategic value of each name, we welcome a conversation.
We consider all serious offers. For us, a "serious offer" is one that respects the long-term value of the asset--whether it's a category-defining name like power.golf or a prime piece of digital real estate like WI.golf.
When you contact us, we invite you to share a bit about your plans. Understanding your vision helps us work with you to find a mutually beneficial arrangement. We have experience with various deal structures and can be creative for the right partner.
Think of this as the beginning of a conversation, not a simple transaction. We're here to make a deal that works.
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Wisconsin golf isn't just special; in the last two decades, it has become a global brand synonymous with epic, championship-level experiences. Owning a Wisconsin .golf domain is about harnessing the power of that world-class brand.
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Do you offer payment plans?
We totally understand that budgeting matters, but unfortunately, we don't have payment plans available right now. We require full payment upfront to start the domain transfer. Thanks so much for your understanding!
How do I transfer a domain after purchase?
We believe acquiring a world-class domain should be a seamless and secure experience from start to finish. That's why every purchase includes our complimentary white-glove transfer service. We handle all the technical steps so you can have complete peace of mind.
Step 1. Secure Payment: Once your payment has been fully secured and confirmed, our team immediately begins preparing the domain for transfer.
Step 2. We Prepare the Domain: We handle all the pre-transfer requirements on our end. This includes unlocking the domain and obtaining a unique authorization code required for the transfer. You don't need to do anything technical.
Step 3. We Initiate the Transfer to You: We will then officially start the transfer process to your preferred domain registrar (such as GoDaddy, Namecheap, Google Domains, etc.). You will receive an email from your registrar asking you to approve the transfer. With one click, you authorize it.
Step 4. Ownership Confirmed: Once approved, the transfer typically takes 5-7 business days to complete. This timeframe is an industry-standard security measure mandated by ICANN (the governing body for domains) to protect both buyer and seller. As soon as the process is complete, the domain will appear in your account, and you will have full ownership and control.
What We'll Need From You is Simple: The name of your preferred domain registrar and the account number and email address associated with that account.
That's it. We manage the rest. Our goal is to make this final step the easiest part of your acquisition, ensuring you are set up for success with your new digital asset. We will be in communication with you every step of the way.
Current market conditions and rising .golf domain values mean these prices won't last forever. Domain values have increased 45% annually - secure your digital golf real estate today.
26
Premium Domains
$2K-$9K
Price Range
100%
Negotiable
Why .golf Domains Outperform .com for Golf Businesses
🏆 .golf Domain Advantages
✓Instant Industry Authority: Customers immediately know you're golf-focused
✓Better Search Rankings: Google favors relevant TLDs for niche searches
✓Premium Short Names Available: Get "Power.golf" vs "PowerGolfTraining.com"
✓Higher Click-Through Rates: 89% better CTR in Google Ads
✓Memorable Branding: Passes the "radio test" - easy to remember and spell
✓Investment Value: 45% annual appreciation vs. flat .com values
❌ .com Domain Limitations
✗Generic Extension: No industry-specific credibility
✗Premium Names Taken: Forced into long, hyphenated alternatives
✗Higher Competition: Competing with every industry for rankings
✗Confusing Names: "WisconsinGolfCoursesAndLessons.com" vs "WI.golf"
✗No Niche Authority: Doesn't signal golf expertise
✗Stagnant Value: No appreciation potential in saturated market
🎯 The Choice is Clear: .golf domains deliver better results, better branding, and better ROI
The information below outlines the legal framework governing this website and the domain names offered for sale on WI.golf. It includes full disclosures related to domain ownership, sales practices, and your use of this website. For your convenience, all policies are detailed on this page and also available in a downloadable PDF.
The legal materials provided cover the following topics:
Legal Disclaimer: Clarifies that all domains listed are privately and independently owned, with no affiliation or endorsement from any third-party trademark or brand, and disclaims liability for misuse or confusion.
FAQ: Answers common questions related to domain transfer processes, payment requirements, and transaction timelines in a straightforward but contractually safe manner.
Privacy Policy: Details how user data is handled, what limited information may be collected (e.g., emails via contact form), and how such data is protected in accordance with basic data privacy principles.
Terms of Use: Sets forth the rules for using this website, including permitted behavior, intellectual property protections, liability limitations, and jurisdictional governance.
Why Choose .GOLF Domains?
Wisconsin Golf Market
A Thriving Golf Destination
Success Stories
Golf Industry Insights
Frequently Asked Questions
Why .golf Domains Outperform .com for Golf Businesses
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